Whether you’re an architectural firm looking to boost visibility or just want to build your client base, blogging is an essential marketing tool. The key is to make sure your blogs are coherent, literate and informative.
Architects can get inspired by reading the best architecture blogs or find inspiration for their own projects. From design, to news, rendering tips and more, these top architecture blogs offer a wealth of information.
Content Marketing
A successful content marketing strategy involves creating high-quality, valuable, and relevant blog articles that are shared on your website and social media platforms. As an architect, you can leverage your architecture firm’s unique expertise to generate a steady stream of relevant content that will attract and engage potential clients. This will help you increase your brand awareness, build trust and credibility with prospects, and drive new business to your architecture firm.
The internet is rich with sources of inspiration and procrastination for architects, with magazines using the web to give their industry greater exposure than ever and individual blogs allowing them a level of personal insight and unfettered opinion not possible in print. This is where the best architecture blogs truly shine, curating a depth of architectural ingenuity that can only be found online.
Whether you’re an architect seeking advice, or simply an architecture enthusiast scoping out the latest designs, these blogs will keep you up to date on the latest trends and developments in the world of modern architecture. Some of these blogs are geared towards specific professions, such as the Ronen Bekerman Architectural Visualization blog which will directly benefit those working on rendering and 3D modelling, but all offer a wealth of information to foster your architectural inspiration.
From ancient mud structures to skyscrapers that dwarf today’s tallest buildings, architecture feeds the imagination, with every design building on the knowledge of what came before. The best architecture blogs can give you a daily dose of the sublime, whether you prefer a small photo-heavy post by NYC architect John Hill with brilliant images and a bit of newsy history, or the essay-like meditations and musings of LA-based writer Calisti as she considers her life as an architect.
If you’re looking for the best of what modern architecture has to offer, there are few better resources than the world-renowned ArchDaily, which combines its epic coverage with an impressive social media presence and extensive event listings. Then there’s Freshome, which is a go-to for anyone who’s passionate about interiors and the home. The site curates and features beautiful homes and apartments from around the world, in addition to fashion, travel, food and lifestyle.
Social Media
Whether you’re an architect seeking inspiration or simply looking for the latest design trends, architecture blogs are one of the most valuable resources online. With their images that transcend words, they curate a depth of architectural ingenuity and design innovation. Some are devoted to a specific type of architecture, others are broad in scope and provide a wealth of information. They are also an excellent source for finding new ideas and potential clients.
The popular Archinect blog features news, projects, events, and jobs in architecture and interior design. It’s an open source community that brings together designers and architects from all over the world. The site focuses on sustainable and green designs. It also offers a discussion forum and directory of architecture schools and firms.
Another great resource for inspiration is Freshome, a global architecture and design blog with articles on luxury, travel, food, art and lifestyle. The blog is written by Romanian Micle-Mihai Cristian, who has created a vibrant online destination for those interested in architecture and design.
The site has a lot to offer for those in the building industry, but it also has something for everyone. Designed to “be an open platform that connects and shares ideas from around the world,” it offers news, project profiles, interviews, competitions and more.
This site is a send-up of the oddly disconnected world of architecture magazines and catalogs. It’s just pictures of cool buildings from all over the world, with no text or commentary. It’s also a bit of a visual feast and sure to keep you distracted for hours.
If you’re in the market for a new book, check out this blog that highlights new releases in the field of architecture. It’s divided into day-themed categories: Monograph Mondays, Technical Tuesdays, World Wednesdays, History/Theory Thursdays and Free-for-All Fridays.
Founded in 1997 in Amsterdam, this blog is a renowned source for innovative architecture and design. It has a slick website and a huge following, and its authors are well-versed in the field of contemporary design. Among other things, it covers everything from product design to city planning and urbanization trends.
SEO
Using SEO on your architecture blog is a great way to attract new customers. By targeting specific keywords, you can reach people all over the world. This can help you build a loyal customer base and boost your reputation.
Unlike static websites, blogs have regular updates, which are good for SEO. They also allow you to include a variety of high-ranking keywords. According to Ahrefs, a well-written author bio can help establish trust between Google and your visitors. It should also include social links to increase credibility.
When writing an article, try to use local keywords. This will make your architecture firm easier to find in your area. For example, if you write an article about a new office in Austin, it will help readers who are searching for “architecture firms in Austin” find your website.
Email Marketing
One of the most effective ways to reach your target audience is through email. This is an inexpensive way to stay top-of-mind and showcase your expertise. Emails also allow you to create personalized experiences for your customers by offering them content they want and need. Unlike social media, which is often consumed in short bursts, emails are designed to be read in longer sessions.
Architects can use email to boost brand awareness, promote their services, and generate leads. The key is to make sure your content is relevant to your audience and that your calls-to-action (CTAs) are optimized for mobile devices. Ultimately, a successful email marketing strategy for architects involves building a strong relationship with your audience and providing them with valuable assets to help them achieve their goals.
Dezeen is a massively popular architecture blog that features news, projects and products across the globe. Its articles cover everything from interior design to urban planning and construction. Its vast audience consists of both professionals and enthusiasts. Its unique combination of news and views makes it one of the most influential architecture blogs.
Archdaily is another architecture blog with a large audience. Its constant updates and news coverage provide its readers with a wealth of information. Its focus on both new and historic buildings gives it a unique perspective. It also has a strong reputation in the field of building technology.
Aedis is a Dutch architectural blog that focuses on both modern and historical architecture. Its unique content and design is a great source of inspiration for architects. The website has articles, photos, and drawings that are updated regularly. The blog’s main goal is to spread knowledge about the architectural world.
The BLDG Blog is a comprehensive architecture and design blog that covers a wide range of topics. Its articles are both informative and engaging, making it a must-read for anyone interested in architecture. Its authors are knowledgeable and passionate about their subjects. The blog also offers a wide selection of resources for students and practitioners alike.
Whether you’re an aspiring architect looking for sound advice or a building porn fan, there’s no wrong reason to check out the best architecture blogs. With original ideas emerging on a daily basis, it’s important to keep up with the latest trends and developments in this exciting industry.